Hi, everyone! We’re team USA.
The theme of this December was 'U.S. localization strategy aimed at entering Korea'.
We thought about and researched the strategies of American companies that will enter Korea.
- Satisfy the need for self-realization: For Koreans who want individuality, the U.S. with a vast market is offering jobs. The U.S. can solve the manpower shortage with this.
- Post-Pandemic: The American company's 'pop-up store' will overcome the long distance and let go of the bridge between Korea and the United States.
- ESG: The consensus created based on persistence will play a role in both the U.S. and Korean markets in Korea.
Please check the attached PPT for more details!