Hello. everyone! We are Team India. This April, our team investigated the Korean enterprise's public diplomacy strategies in India. These are the main points.
1. Korean companies in India
Korean companies have entered various fields in India. For example, there are SAMSUNG and LG in the electronics sector which sales account for more than 50 percent of the Indian electronics market. In addition, various Korean companies have entered India, with Hyundai Motor India and Kia Cars India accounting for more than 20% of the Indian automobile market.
2. Activities that Korean companies are doing in relation to the environment in India
We will look at eco-friendly activities that Korean companies are implementing in India. we will deal with 3 renowned Korean companies, and their activities are focused on developing renewable energies.
3. COP and public diplomacy
Regarding the COP, we will deal with some public diplomatic activities that Korean companies can implement in India. for example, an eco-friendly conference could be held, and companies volunteer for the local community and socially vulnerable.
For more information, please check out our card news article and report. Thank you all!