새 카테고리5월 독일 한국 주재 대사관의 COP 기반 공공외교 전략_유럽_독일팀

19기_독일팀_이연지
22 May 2023
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Hello, this is team Germany.

On May, our team investigated COP-based Public Diplomacy Strategy of the German Embassy in Korea. The strategies divided into a project the Korea-Germany Carbon Neutral Mini Expo, the German Music Festival, and the public phone music booth to promote the festival.

1. The Korea-German Carbon-Neutral Mini Expo: The events largely divided into expert groups and for the general public.

1) Korea-Germany Eco-Symposium: A Group of Experts

- This symposium will invite EU and German academics and Korean energy public corporations to present and present.

- In the presentation, we will devise measures to support sustainable urban planning. Also, there will be a description of the German Energy Bank by the expertise.

2) Experience booths and exhibitions: The general public

① Korea Pfand Experience booths: Introducing Germany's Pfand Empty Bottle Guarantee Reimbursement System

② Reusable Cup Event: It will be held in a pop-up store in the form of a simple cafe within the event. At the same time, it promotes hashtags trend on social media.

③ Embassy Carbon Footprint Reduction Exhibition: Promoting carbon reduction efforts inside the embassy

2. German music festival "Inspire me Korea"

1) <Private German Music Booth> Pop-up Booth Operation: Upcycling Closed Public Phones to Promote the Festival

- It is a way to prevent environmental pollution caused by the rapidly increasing rate of public phone disposal. It is used to promote German cultural exchange.

- It is largely divided into 'Classical zone' and 'Schlager zone'. It promotes German music that can't be left out in the history of Western music.

2) German music festival "Inspire me Korea"

- A music festival that promotes cultural exchange between Korea and Germany. It deals with classical music, pop culture, and tourism.

Thank you.

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