Hi, this is Team France. The theme of June was ‘COP-based Public Diplomacy Strategy of the French companies targeting Korea.’ Our team thought of several strategies on how French enterprises can contribute to promoting eco-friendly diplomatic practices in two different sectors: tourism with aviation, and digital health care.

[Tourism]

• Holding a Tourism Strategy Related Seminar : Utilizing and supporting sustainable tourism funds to promote slow tourism, rural tourism, and ecotourism for tourism workers in cooperation with the French Tourism Organization and companies including ‘Le French Tourism’
• Adopting and implementing Eco-label European and Introducing Haut-de-France System : Adopting Eco-label European, an ecological certification device proposed by the European Commission to evaluate 24 types of services and goods considering the environment and health.
• Introducing Eco-Friendly Tourism Facilities, Technologies, and Food Business : Developing eco-friendly tourism programs and providing support for facility diagnosis and facility improvement in rural areas, small and medium-sized enterprises using the Sustainable Tourism Fund : Developing sustainable food menus and food culture, and promoting programs to reduce food waste emissions

[Aviation]

• Enabling SAF(Sustainable Aviation Fuel) Freight Transport
• ‘Enterprise SAF Program’ Operations : adopting a program that allows companies around the world to participate in sustainable flights
• ‘Cargo SAF Program’ Operations : Eco-friendly programs aimed at promoting demand and expanding the use of SAF for carriers worldwide
• Create an in-flight environment using sustainable materials

[Digital Health Care]

• Holding a Joint Conference : Let leading companies in digital healthcare share their technologies and solutions, and promote in-depth case studies in France and Korea.
• Adopting Eco-friendly Healthcare Systems
• Establishing a National Electronic Prescription System and deploying Electronic Medical Applications: Reducing waste costs by adopting infrastructure for telemedicine can reduce paper use and waste generation
• Leverage 3D printing software : Utilizing inexpensive bio-based biodegradable polymers which are alternative to plastics

For more detailed content suggested by Team France, please refer to the attached files!

Thank you :)