새 카테고리6월 독일 내 한국 진출 목표 기업의 COP 기반 공공외교 전략_유럽_독일팀

19기_독일팀_이연지
19 Jun 2023
Views 70

Hello, this is team Germany.

In June, our German team established a COP-based public diplomacy strategy for German corporate aiming to enter Korea. This is largely divided into two: the German Airline's Eco-Friendly Eco-City Tour Program and the German Smart Farm Botanic Village.

1. The German Airline's Eco-Friendly Eco-City Tour Program

1) Provides a Carbon-Minimized Route for German Airline Aircraft

2) Present an Eco-friendly eco-city tour program through cooperation between German airlines and Korean travel agencies

- Introduce ‘Freiburg’ and ‘Ruhr’ as representative German ecological cities

3) 2024 Activities as Official Sponsor for Gangwon Winter Youth Olympics

- Promote image of Corporate through voluntary sponsorship support

2. The German Smart Farm Botanic Village

- German startup <Infarm> is the world's first company to introduce vertical agriculture

- <Bayer AG> in Germany is a company that aims for seed protection solutions and sustainable agriculture

→ Through the collaboration of these two companies, the city's plant factories are used as a complex cultural space to raise awareness of smart agriculture in Korea

1) Visiting the Botanical Garden

- Add ICT technology to create an exotic space in the existing botanical garden

- Collaborate with Korean company 'Farm Hannong' to settle in the region

2) Experiential Smart Farm for the public

- Conducting various culture academies and encouraging experienced people to participate in agriculture directly using mini cultivators

- Enhancing people’s understanding of Eco-friendly agriculture using data

Thank you.

0 0