새 카테고리Various challenges to taste in Korea

16기_김민성(Mindy)
9 Oct 2021
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Various Challenges to Taste in Korea


Hi, we are Team Gwanack 3, Moana!

Today, we are going to talk about <Various Challenges to Taste in Korea>.


We'll introduce...

Seasoning Almonds Which Are Loved in Korea ,

Strange or Special, Focused on Unusual Tastes ,

Familiar Dishes into Unique Snacks ,

Trendy Old Flavors ,

The Trend of Taste and New Challenges

in this post.


We hope that this information helps you to know trendy culture of Korea!


Seasoning Almonds Which Are Loved in Korea

Have you heard of Honey Butter Almond? Honey Butter Almond is a seasoning almond that gained huge popularity with its unique idea of coating almonds with honey butter. It is transformed into a unique taste such as wasabi taste, seaweed taste, yogurt taste, buldak taste, and tteokbokki taste, and is very popular not only with Koreans but also with foreign tourists. In addition, Korea is attempting to add a unique taste not only to almond but also to various snacks.

Strange or Special, Focused on Unusual Tastes

First, there are different attempts to focus on uniqueness between unusual taste and delicious food. Green onion cereal, red bean cereal, and spicy ice cream. It's an unusual attempt to focus on uniqueness through a combination that makes you doubt your ears. Although there are different evaluations of taste, it is attracting attention from consumers through various storytelling from SNS to release.

Familiar Dishes into Unique Snacks

On the other hand, there have been attempts to make familiar dishes into unique snacks. Gopchang, pollack roe mayo, boiled eel and rice, kimchi stew, soy sauce chicken. They are all flavors released as snacks. Not only snacks but also hoppang attempted various flavors. Beyond traditional hoppang with red beans and vegetables, we also made milk, pizza, curry, rice, sweet potato, and especially soda-flavored hoppang.

Trendy Old Flavors

There was also a way to make old flavors trendy. Injeolmi, black sesame, tofu, and dalgona are made with injeolmi-flavored ice cream and snacks, black sesame ice cream, tofu ice cream, and dalgona ice cream. It became popular by appealing as a good taste not only to the older generation but also to the younger generation who hadn’t originally enjoyed these flavors.

The Trend of Taste and New Challenges

There are three things that cannot be missed when it comes to the recent trend of taste in Korea. It's mala, mint chocolate, and rosé sauce. It is no exaggeration to say that these flavors are currently the trendiest in Korea. They don’t stop with the common malatang, mint chocolate ice cream/dessert, rose pasta/tteokbokki. They are transforming into various forms such as mala flavored snacks, mint chocolate soju, and rose tteokbokki flavored snacks.


These experimental and unique attempts at taste have stimulated the curiosity of the MZ generation. These take a role to create new trends and to participate in existing trends through differentiated SNS marketing.



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