새 카테고리Drama: Why Do Koreans Love Retro Drama?

16기_김민성(Mindy)
12 Aug 2021
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Drama: Why Do Koreans Love Retro Drama?


Hi, we are Team Gwanack 3, Moana!

Today, we are going to talk about <Drama: Why Do Koreans Love Retro Drama?>.


We'll introduce...

Korea's famous retro drama: <Reply> series, a classic retro craze in the 2010s,

The reason why we love retro dramas,

The retro craze and newtro trend in Korea,

Newtro style of the MZ generation

in this post.


We hope that this information helps you to know trendy culture of Korea!


Korea's Famous Retro Drama : <Reply> Series, A Classic Retro Craze in the 2010s
The Reply series is one of the representative works of the retro craze of the 2010s. Starting with Reply 1997 (2012), Reply 1994 (2013), Reply 1988 (2015-2016), the series has been loved more and more. Based on the story-telling method that intersects the past and present stories and one big storyline called finding the heroine's husband, the series depicts memories and cultural images of each era.

The Reason Why We Love Retro Dramas
Experts explain that our search for retro dramas is due to our tendency to return to the past by finding comfort in past memories as the present is difficult and the future is bleak. But what's interesting is that the people who are crazy about retro dramas aren't just the middle-aged, the people who live and miss that era. For those in their teens and 20s who love retro dramas, retro is not a memory or nostalgia of the past, but a curiosity about the unknown world and a new fun. Especially, the 80s, drawn in 1988 is a warm and abundant image, which is seen as a very ideal time for people in their 20s, so we consume retro dramas that depict "a small and warm life story of our homes and homes across the street."

The Retro Craze and Newtro
This trend didn't just stay in the drama. In <Trend Korea 2019>, we chose Newtro as one of the consumption trends. Newtro is a combination of new and retro, a 'new trend of retro craze' that began in late 2010s. This trend is led by people in their 10s and 20s, not those in their 40s and 50s who miss the emotions and memories of those days, and it is spread all over the world, including signboards, fashion, architecture, dining out, culture, games, broadcasting, and interior.

Newtro Style of the MZ Generation
In particular, the styles of the 80s, such as denim fashion, wide-pants, and overalls worn by the main actors in the Reply series are recognized as hot items by the MZ generation and are gaining popularity in the fashion world. In addition, you can see the newtro style at cafes and restaurants near the university district. Retro-concept restaurants and cafes in university area such as Sinchon and Hongdae are using signs and props feeling like the 70s and 80s, and are quickly getting popular through SNS by taking pictures of MZ generation. They are being recognized as 'hot places' for so-called 20s.
















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